The Cemetery Guy

ICCFAU—Get Educated!

If you’re in this profession you’ve heard of the ICCFA (International Cemetery Crematory Funeral Association). They are the premier association for professionals working in the death care profession.

In the Mid-July heat of Memphis, TN you’ll find th...

How often do you get this question at your cemetery? We are asked multiple times a day for the location of a long lost relative. How do you monetize this service? Do you monetize this service?

With over 110,000 interments at our location we get this question all the tim...

The traditional funeral doesn’t reflect the ideals of the boomer-consumer.

Baby boomers have lived during a time in which our understanding of the environment changed a lot in this nation. Earth Day and the passing of legislature that protected the Earth directly relate...

For some, cremation is just an inexpensive option when it comes to dealing with the dead. For others, it’s the means by which memorable tributes are facilitated. This year, very likely for the first time, cremation memorialization became a small part of the Olympic sto...

As cemeterians we are always explaining the difference between owning actual property and burial rights…but what about inurnment rights in a family cremation bench or private estate when a customer purchases one for installation in your cemetery?

Cremation allows for ma...

Want to fix the SEO on your website or make your website responsive but don’t know what those things are and don’t have much money to hire someone who does….now there’s Fiverr and a long list of other freelance for hire websites that can help?

Consultants are expensive...

The answer is yes, but you have to look a little deeper than just breastfeeding statistics to understand the correlation.

In a study done by the Centers for Disease Control, a connection is made between mothers who do not nurse their children and poverty. The reason the...

Companies have been designing marketing campaigns targeting baby boomers for years. Death care professionals were slower to act than some, but in my opinion, are now serving this generation better than ever. Poll results from Johnson Consulting Group reported in their...

Where are your prices in relation to other businesses in your service area? It doesn’t matter if you set your prices based on cost, demand or competition… knowing what the cemetery down the street is charging for their burial sites is important.

Knowing your competitors...

What part of its life cycle is your cemetery in? We all know there’s a sales period and a dormant period…but what about that period of time between active sales and going fully dormant? I call this the semi-active sales period. This period begins around the time the ce...