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More families are arriving the day of the committal service with an urn in the back seat of their car these days. With no funeral director and sometimes no pastor to direct the service…how can you provide them with the service they need in order to make things easier f...


How many of you have spoken on a panel about estate planning? Alongside a financial planner and funeral director, you stand and speak about cemetery expenses and the need to prepay your fees to lock in today’s prices to a medium sized crowd of donut and coffee filled a...


I know what you’re thinking. Once our customers pass away and use our services, they’ll never become repeat customers…zombie apocalypse aside…but that’s not what I’m talking about.

The customers I’m talking about are the people who attend committal service at your cemet...


We all know Mercedes stands for elite quality. Aside from price, how would you know that and what message is your cemetery sending to your potential customers?

Mercedes conveys their message the same way most companies do, their ads tell you who they are, who their cust...


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