Do you engage in competitive research?
Where are your prices in relation to other businesses in your service area? It doesn’t matter if you set your prices based on cost, demand or competition… knowing what the cemetery down the street is charging for their burial sites is important. Knowing your competitors pricing could give you an insight to your own cemetery. Maybe you haven’t been charging enough, maybe you’re charging too much, maybe you can use the information to justify your current charges. There are many