The Cemetery Guy

Where are your prices in relation to other businesses in your service area? It doesn’t matter if you set your prices based on cost, demand or competition… knowing what the cemetery down the street is charging for their burial sites is important. Knowing your competitors pricing could give you an insight to your own cemetery. Maybe you haven’t been charging enough, maybe you’re charging too much, maybe you can use the information to justify your current charges. There are many

What part of its life cycle is your cemetery in? We all know there’s a sales period and a dormant period…but what about that period of time between active sales and going fully dormant? I call this the semi-active sales period. This period begins around the time the cemetery begins losing income due to a lack of the right kind of inventory remaining in the cemetery. You probably have sections in your cemetery that you would say are closed. Even though there may be residual sp

I know what you’re thinking. Once our customers pass away and use our services, they’ll never become repeat customers…zombie apocalypse aside…but that’s not what I’m talking about. The customers I’m talking about are the people who attend committal service at your cemetery. They were right here on your property…depending on when you’re reading this..they may be outside right now! Now…how are we going to keep them? I don’t mean you should go out there and lock the gates…but th

We all know Mercedes stands for elite quality. Aside from price, how would you know that and what message is your cemetery sending to your potential customers? Mercedes conveys their message the same way most companies do, their ads tell you who they are, who their customers are and why you want to be one. They do this so well with their "The best or nothing" campaign that even if you never bought a Mercedes you can make some assumptions about their company: they invented the