The Cemetery Guy

How often do you get this question at your cemetery? We are asked multiple times a day for the location of a long lost relative. How do you monetize this service? Do you monetize this service? With over 110,000 interments at our location we get this question all the time. New Cathedral Cemetery in Baltimore, currently charges for genealogy research done by request. Now, we don’t charge for a simple, “Can you tell me where my uncle is buried?” request…but when those request tu

The answer is yes, but you have to look a little deeper than just breastfeeding statistics to understand the correlation. In a study done by the Centers for Disease Control, a connection is made between mothers who do not nurse their children and poverty. The reason they do not may actually shed light on the reason some of the poorest communities in the country tend to choose traditional funerals, thereby actually paying more for services than most people in wealthier parts o

Companies have been designing marketing campaigns targeting baby boomers for years. Death care professionals were slower to act than some, but in my opinion, are now serving this generation better than ever. Poll results from Johnson Consulting Group reported in their latest review show that families are more satisfied than ever when holding some sort of funeral service. According to the CDC National Vital Statistic Report on death rates in the US, more people die every year.

Where are your prices in relation to other businesses in your service area? It doesn’t matter if you set your prices based on cost, demand or competition… knowing what the cemetery down the street is charging for their burial sites is important. Knowing your competitors pricing could give you an insight to your own cemetery. Maybe you haven’t been charging enough, maybe you’re charging too much, maybe you can use the information to justify your current charges. There are many