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The traditional funeral doesn’t reflect the ideals of the boomer-consumer.

Baby boomers have lived during a time in which our understanding of the environment changed a lot in this nation. Earth Day and the passing of legislature that protected the Earth directly relate...

1/29/2018

As cemeterians we are always explaining the difference between owning actual property and burial rights…but what about inurnment rights in a family cremation bench or private estate when a customer purchases one for installation in your cemetery?

Cremation allows for ma...

Want to fix the SEO on your website or make your website responsive but don’t know what those things are and don’t have much money to hire someone who does….now there’s Fiverr and a long list of other freelance for hire websites that can help?

Consultants are expensive...

12/22/2017

The answer is yes, but you have to look a little deeper than just breastfeeding statistics to understand the correlation.

In a study done by the Centers for Disease Control, a connection is made between mothers who do not nurse their children and poverty. The reason the...

12/8/2017

Companies have been designing marketing campaigns targeting baby boomers for years. Death care professionals were slower to act than some, but in my opinion, are now serving this generation better than ever. Poll results from Johnson Consulting Group reported in their...

11/25/2017

Where are your prices in relation to other businesses in your service area? It doesn’t matter if you set your prices based on cost, demand or competition… knowing what the cemetery down the street is charging for their burial sites is important.

Knowing your competitors...

11/14/2017

What part of its life cycle is your cemetery in? We all know there’s a sales period and a dormant period…but what about that period of time between active sales and going fully dormant? I call this the semi-active sales period. This period begins around the time the ce...

11/3/2017

More families are arriving the day of the committal service with an urn in the back seat of their car these days. With no funeral director and sometimes no pastor to direct the service…how can you provide them with the service they need in order to make things easier f...

10/27/2017

How many of you have spoken on a panel about estate planning? Alongside a financial planner and funeral director, you stand and speak about cemetery expenses and the need to prepay your fees to lock in today’s prices to a medium sized crowd of donut and coffee filled a...

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